Disney Withdraws Attempt to Trademark the Name of a Holiday
10th May 2013
As the Pixar-centric site Pixartimes.com reports, the studio behind such beloved movies as Toy Story 3 have long made it known that they’re working on a film related to the Latin American holiday Día de Los Muertos—or, Day of the Dead. On May 6, Stitch Kingdom reported that Disney had filed applications to trademark the phrase “Día de Los Muertos,” which some speculated would be movie’s title. The trademark would have covered snacks, audio recordings, jewelry, cosmetics, key chains and lots of other potential merchandise related to the film. It was a move that raised the ire of many who found distasteful the idea of a major media company trying to establish “ownership” of an important cultural event.