The Coming of the Industrial Internet
30th March 2013
The big machines that define modern life — cars, airplanes, furnaces, and so forth — have become exquisitely efficient, safe, and responsive over the last century through constant mechanical refinement. But mechanical refinement has its limits, and there are enormous improvements to be wrung out of the way that big machines are operated: an efficient furnace is still wasteful if it heats a building that no one is using; a safe car is still dangerous in the hands of a bad driver.
It is this challenge that the industrial internet promises to address by layering smart software on top of machines. The last few years have seen enormous advances in software and computing that can handle gushing streams of data and build nuanced models of complex systems. These have been used effectively in advertising and web commerce, where data is easy to gather and control is easy to exert, and marketers have rejoiced.