Can Eating Organic Food Turn You Into a Jerk?
20th October 2012
Anything that affirms your feelings about your own morality (“I eat organic, therefore I’m a good person.”) your brain may subconsciously use to justify doing something immoral. (“I’m generally a very good person so it’s okay if every now and then I…”)
Related question: Does being a jerk already make it more likely that you prefer organic food? I think there’s a lot of empirical evidence that would support an affirmative response to that.