North Face Wants Court to Spank Butt Face
11th August 2012
Proving that learning a lesson is very, very difficult, North Face has taken the former owners of South Butt to court again. What happened at the conclusion of the original lawsuit was South Butt agreed to drop their brand entirely as part of an injunction. Then, according to North Face, they jumped right back into their old shenannigan ways, forming the company Why Climb Mountains LLC and registering for a trademark on their new brand Butt Face.
This is why I could never be an attorney — you have to argue these cases with a straight face just because they drones running the company pay you.
The other interesting tidbit in North Face’s complaints is that they believe…wait for it…that WCM’s owners are simply using the lawsuits filed against it as publicity. They reached the same conclusion as we had years ago. But, in an apparent attempt to test a theory called “litigation through stubborness”, they filed suit and gave their adversaries more ammuntion for publicity. It would be as though I had an ant problem in my kitchen because I left some honey out on the counter and my response was to cover the counter in honey while complaining about the ants marching in.
Hey — there are a lot of humor-impaired people in the world. Most of them are Democrats and buy shit from North Face. “I don’t really climb mountains but I’d like you to think that I do.” Not quite as pathetic as survivalists, but pretty close.