Obama’s HHS Wants You to Support Obamacare, Especially If You’re Not White
2nd June 2012
The Department of Health and Human Services launches $20M contract with PR company to foment race-consciousness to obtain minority support of Obamacare.
PR Week reported that Obama’s HHS launched a $20M campaign last week with Porter Novelli to sell Obamacare to the public. A “competitive” process resulted in the selection of a public relations company. This company just so happens to be led by Catherine “Kiki” Mclean, a former on-air surrogate for Obama’s campaign in 2008.
My, what a surprise! Aren’t you surprised? I’m sure surprised.
This promotional campaign is not targeting all Americans equally. The campaign creates race-consciousness in order to win over the minority vote. Obama has prioritized reaching Hispanics, African Americans, and women through this PR blitz. For example, an email to HHS in January from the Vice President of Ogilvy PR Worldwide stated, “I realize we really can’t use the blond mom and child for this audience” in regards to a banner ad campaign. With the election on the horizon, Obama realizes he must secure the minority vote.