The Trouble with Dials
7th March 2008
Mickey Kaus has a good point.
The meters measure the voter’s visceral reaction to whatever the candidate is saying. If the voter hates abortion, and Candidate A attacks abortion, the meter goes up. If the voter is pro-choice, the meter goes down. What the meter doesn’t capture is actual rumination–even fleeting doubts or flashes of confidence. The reaction loop’s too short for that. So if something Candidate B says, in the course of defending a right to abortion, actually makes a pro-life voter think twice about the issue, that will happen later, after the meter has moved on (and probably after the meters are locked up and everyone’s gone home). Indeed, the voter’s immediate reaction to a candidate who prompts reconsideration of a long-held position may be more negative than usual, reflecting the voter’s annoyance at being challenged and forced to think. ….