Steve Jobs and the Coolest Show on Earth
7th October 2011
David Gelernter actually has something worth reading.
Jobs was an original, but he was also the latest of a long line of seers all carrying the same message: Technology is design. To be great, technology must be beautiful.
Whatever his formal titles, at Apple and the other companies he created, bought or shook up, Jobs was always designer-in-chief. He knew from the start that his task was to tell engineers, here’s how it should look, sound, feel; here’s how the controls should work; it should be this big and cost that much. Now do it. Let me know when you’re finished.
Apple had many people who bought their products, but they only ever had one customer: Steve Jobs.