LA Times critic disparages Apple Campus 2 as ‘retrograde cocoon’
12th September 2011
According to the report, Apple’s proposed “Campus 2 Project” is a classic example of “pastoral capitalism,” a label coined by UC Berkeley professor Louise A. Mozingo. The term refers to an American tendency for a corporation “to turn its back on cities and stake a claim on the suburban pastoral idyll — isolated, proprietary, verdant, and disengaged from civic space,” a description that Hawthorne believes perfectly fits Apple’s planned headquarters.
‘Capitalism’ here being used, of course, not in its accurate technical sense, but in its PC sense of ‘something the left doesn’t like’; I’m surprised they didn’t call it ‘pastoral fascism’, the other PC term that the left uses as a synonym for ‘something the left doesn’t like’.
There’s no pleasing some people.