Creamy, Young, and Green
27th March 2011
Freeberg takes a look at modern advertising.
First question I have is: How do I blog this without picking on the girls? Clearly, men don’t give a flying fig about creamy, and any fool can plainly see a man is not made more receptive to the prospect of buying something by the idea that his wife or girlfriend is going to humiliate him in public yet another time. The tutor who burns up all this time on one thing and on absolutely nothing else is obviously cobbled together to churn up some female appeal. Rare is the man who will stoop to being shown how to do something; and, I daresay, the one who is excited about such a thing has yet to be born. The 4g network does have some appeal for us, we pine for lost youth just like our female counterparts, albeit not in the same way perhaps. Just as many men are snobbish about the environment and want to be “green” so they can say they’re better than the next guy, more worthy of continuing to live here.
My fiance offered up the situation with pickup truck commercials. I had to give her that one. This truck is tough! Grrrr! But then again…after we checked out and mingled with the traffic, there were a lot of Big! Tough! Grrrr! trucks out there, not being used to pull tree stumps or transport cords of wood, just tootling down the road. Sitting way up high. Being safe. Feeling invulnerable…and driving in such a manner as to reflect that, should a collision occur, Number One would come out of it just fine. The other driver would be screwed. But the pilot of the larger vessel would likely not even know anything happened. Like a nine hundred foot long cruise ship running over an otter or something.
My wife is perennially afraid of being on the losing end of such a transaction, which is why she’s a white-knuckle driver.
There is a skill we are talking about here, that is important but doesn’t get a lot of attention because it doesn’t have a name. It is roughly analogous to the skill involved in climbing on to a merry-go-round without anyone stopping it for you. Let the world function in whatever way it will; learn all you can about it anyway.
Certain people can perceive flow and cope with it, and certain people cannot. I suspect that bad dancers are probably bad drivers, and vice versa. People who expect the world to adapt to them, rather than the other way around, and go through life pissed off when it doesn’t happen.