PepsiCo unveils 100 percent plant-based bottle
15th March 2011
I’d hate to have to switch from Pepsi to Coke, but these guys are pushing it.
The bottle is made from switch grass, pine bark, corn husks and other materials. Ultimately, Pepsi plans to also use orange peels, oat hulls, potato scraps and other leftovers from its food business.
Why don’t they just pee in it and be done with it?
The new bottle looks, feels and protects the drink inside exactly the same as its current bottles, said Rocco Papalia, senior vice president of advanced research at PepsiCo. “It’s indistinguishable.”
Yeah, and if you believe that one they’ll tell you another one. That’s what they’ve been saying about diet soda for the last 20 years, and it’s just as big a lie now as it was then.
March 15th, 2011 at 11:11
Take a natural product (soybean oil is very commonly the choice) and react it with ethylene oxide, sulphuric acid, ammonia, etc. and then you can brag about how ‘green’ you are and (oh by the way) charge them extra for the privilege of buying your product. (Trust me, the folks that make the stuff think this is hilarious.)
Pepsi thinks this will keep the Sierra Club and their ilk from whining and protesting against them. Not gonna happen, simply because the eco-turkeys get money from the same Prius-driving, hemp-wearing, fur-rejecting, liberal arts degreed, vegan ‘useful idiots’ that buy your product. While being a “friend of the earth” will attract them to your product, their lack of ability to think (N.B., ‘useful idiots’) leaves them vulnerable to lemming-like panic if they’ve been told that something in your packaging is “toxic” or cause their Botox injections to fail.