Never mind the organic label, what does it taste like?
7th March 2011
These days saying “organic” isn’t good enough: being an eco-foodie has become a high art. If you want scallops, you don’t just buy scallops. They need to be labelled “hand-dived”: a dirty big trawler didn’t drag them and their delicate eco-system from the ocean floor; instead, a wholesome, Buddha-worshipping man donned a diving suit and soft gloves before he swam to the bottom of the sea, asked the scallop’s permission to remove him from his rock, and then lulled him to sleep with soft music playing from an iPod.
These days, people care so much about their beef that they want to know not only what county the cow came from, but from which farm, which pen and what his name was. Some farms even have webcams (honestly) so that you can watch your lamb skipping around the field while you prepare the marinade.