DYSPEPSIA GENERATION

We have seen the future, and it sucks.

The lounge suit, battledress of the world’s businessmen, is 150 years old—possibly

6th February 2011

Read it.

It has become a symbol of conformity. “Suit” was the chosen insult of hippies to describe a dull establishment man. The garment has been ostentatiously rejected by Silicon Valley titans like Steve Jobs of Apple, Mark Zuckerberg of Facebook and Sergey Brin of Google. Yet the business suit has an exciting and mysterious history that should give wearers a tingle of pleasure every time they put one on. It is a garment born out of revolution, warfare and pestilence. The suit still bears the marks of this turbulent past as well as the influence of Enlightenment thinking, sporting pursuits and a Regency dandy. In the year that may well mark the 150th anniversary of the suit it seems a shame that no celebrations were held in its honour.

Comments are closed.