The Awkwardness Of Cutting Out The Middleman
2nd February 2011
Mike Masnik takes a look at the implications of disintermediation.
In fact, that’s part of the reason why middlemen exist in so many areas. Asking for money is difficult, and asking for and handling the money is a function that many people just feel more comfortable handing off to a third party. Yet, after all of this, when the deal does go through, and you realize that it’s a direct connection between two people who are happy about how each came out of the transaction, people begin to realize it shouldn’t be awkward at all.
Of course, this is the crux of what a market economy is supposed to actually be about: transactions where all parties are better off post transaction, and happier for it. That may sound crass and businesslike, but if everyone’s better off, isn’t that a good thing?