Publishing in the Social World
22nd November 2010
Joe Wikert has some interesting thoughts.
First, Google is under attack from every angle. Sure, they’ve felt competitive pressures before but whether it’s from Facebook, Bing or some startup in a garage, I get the impression it’s more intense now than ever before. No wonder they’re giving all employees a 10% pay raise! Seriously, search is getting more social every day and tomorrow’s recommendations from people you know via Facebook are infinitely more valuable than search results from yesterday’s algorithm.
That brings me to my second key takeaway from Web 2.0: The importance of a social strategy for every industry, inculding publishing. I can already hear the skeptics saying, “reading is a time of solitude, not something that’s done socially.” That’s mostly right, but it ignores at least two key areas where a social strategy can have a profound impact on the publishing industry: recommendations and remixes.