Lost Religion Leads To More Brand Loyalty?
17th November 2010
FuturePundit draws back the curtain.
Consumers who are deeply religious are less likely to display an explicit preference for a particular brand, while more secular populations are more prone to define their self-worth through loyalty to corporate brands instead of religious denominations.
November 17th, 2010 at 11:59
“When people stop believing in God, they don’t believe in nothing; they believe in anything.” C.S. Lewis