Friends Without Benefits: The Sad Truth About Facebook
26th September 2010
The Valley used to be a place run by scientists and engineers, people like Robert Noyce, the Ph.D. physicist who helped invent the integrated circuit and cofounded Intel. The Valley, in those days, was focused on hard science and making things. At first there were semiconductors, which is how Silicon Valley got its name; then came computers and software. But now the Valley has become a casino, a place where smart kids arrive hoping to make an easy fortune building companies that seem, if not pointless, at least not as serious as, say, old-guard companies like HP, Intel, Cisco, and Apple.
The three hottest tech companies today are Facebook, Twitter, and Zynga. What, exactly, do they do? Facebook lets you keep in touch with your friends; for this profound service to mankind it will generate about $1.5 billion in revenue this year by bombarding its 500 million members with ads. Twitter is a noisy circus of spats and celebrity watching, and its hapless founders still can’t figure out how to make money. That hasn’t stopped venture capitalists from funding dozens of companies that make little apps that work with Twitter, just as they’re also funding countless companies that make apps for Apple’s iPhone, and just as, a few years ago, they were all funding companies that made applications to run on Facebook. Zynga, the biggest of those Facebook app-makers, reportedly will rake in $500 million this year by getting people addicted to cheesy games like Farmville and Mafia Wars, then selling “virtual goods” to use inside the games.
The risk is that by focusing an entire generation of bright young entrepreneurs on such silly things, we’ll fall behind in creating the fundamental building blocks of our economy. The transistor and the integrated circuit gave rise to the last half century of prosperity. But what comes next? “If we distract people with the lure of easy money, with making companies that don’t solve anything hard, we’re going to wind up derailing the thing that has been driving our economy,” Myhrvold says.