How Will eBookstores Earn Your Loyalty?
26th July 2010
Joe Wickert looks at a very interesting question.
I’m buying ebooks almost exclusively now. In fact, I can’t even recall the last print book I bought for myself. Although I ditched my Kindle on day one with my iPad, I do most of my book reading in the Kindle app on the iPad. Although Amazon has a major selection advantage of the iBookstore, Apple will catch up at some point. Then there’s B&N and Borders. Both of them have iPad apps and ebook stores. And don’t forget about Google and their upcoming Editions program as well a host of other up-and-coming e-tailers.
What products and services can an e-tailer offer to earn your repeat business? Or, with all these stores just a click away, are we less likely to remain loyal to only one or two of them?