The Textbook Myth
27th March 2010
But Yee and his liberal-to-moderate contemporaries in other states need not fret, textbook industry experts say. Though Texas has been painted in scores of media reports as the big dog that wags the textbook industry tail, that’s simply no longer true — and will become even less true in the future, as technological advances and political shifts transform the marketplace, said Jay Diskey, executive director of the Association of American Publishers. Diskey calls the persistent reports of Texas dominating the market an “urban myth.” Yet the myth persists.
“I’ve been in this job about three and a half years, and I see it reported all the time,” Diskey said. “I give my explanation to reporters, and about half of them believe me and half of them don’t.”