No Trump Bump: MSNBC Hemorrhaging Viewers Since Election Day, Sheds More Than Half of Primetime Audience
13th November 2024
MSNBC’s reliably liberal audience has tuned out the anti-Trump network since Election Day with a staggering 54% drop in primetime viewership.
MSNBC averaged 1.1 million viewers during the month of October but plummeted to an average audience of 736,000 on Wednesday, Thursday and Friday of last week following President-elect Donald Trump’s historic landslide victory over Vice President Kamala Harris. MSNBC’s remarkable 31% drop comes as Fox News Channel’s viewership grew by 61% over the same time period.
MSNBC also shed 26% of its year-to-date totals, but things got even worse in primetime.