The Extremely Profitable Inner Workings of Digital Addiction
4th November 2024
The extremely profitable inner workings of digital addiction are complex, but the business model is simple: collect user data and sell it to advertisers. The more users you addict, oops I mean attract, and the more time they spend on your platform, the more money you make.
The raison d’etre of social media / search (SM/S) is to collect user data to sell to the highest bidder. To maximize profits, the SM/S platforms stimulate users to post more content and spend more time “engaging” (i.e. creating user data) on their platform.