The Monochroming of America
22nd October 2024
Insider.
It feels like a distant memory, but once upon a time America’s carmakers produced vehicles in a veritable rainbow of colors. As recently as 2005, more than half of all automobiles on the road were painted a color other than black, white, silver, or gray. Some of the tints even sported names straight out of a Hot Wheels collection: Tangerine Scream, Go Green, Plum Crazy.
But over the past quarter century, the range of hues has narrowed dramatically. Today, less than 20% of vehicles listed in our database of 1.7 million cars are a color other than black, white, silver, or gray. In an age of infinite digital luminosity, America’s roads have become as dull and washed out as a Civil War daguerreotype.