Please Don’t Make Me Download Another App
4th October 2024
Fifteen years ago, an Apple ad campaign issued a paean to the triumph of the smartphone: There’s an app for that, it said. Today, that message sounds less like a promise than a threat. There’s an app for that? If only there weren’t.
Apps are all around us now. McDonald’s has an app. Dunkin’ has an app. Every chain restaurant has an app. Every food-delivery service too: Grubhub, Uber Eats, DoorDash, Chowbus. Every supermarket and big-box store. I currently have 139 apps on my phone. These include: Menards, Home Depot, Lowe’s, Joann Fabric, Dierbergs, Target, IKEA, Walmart, Whole Foods. I recently re-downloaded the Michaels app while I was in the Michaels checkout line just so I could apply a $5 coupon that the register failed to read from the app anyway.
Even when you’re lacking in a store-specific app, your apps will let you pay by app. You just need to figure out (or remember, if you ever knew) whether your gardener or your hair salon takes Venmo, Cash App, PayPal, or one of the new bank-provided services such as Zelle and Paze.