How Cooking Videos Took Over The World
30th June 2024
Videos on TikTok with the #foodtok hashtag have been viewed more than 64 billion times. But cooking videos are not only an unavoidable part of being online — they’ve also infiltrated physical spaces. TikTok-esque cooking videos air on large vertical screens on New York City subways and on iPad-size displays in the back of cabs, in the lobby of the Department of Motor Vehicles and the waiting room at the doctor’s office. They are everywhere.
And not just Tik Tok–cooking videos are thick on the ground on YouTube, and for people who are interested in cooking (and, in some cases, to lazy to, you know, actually cook, like me) they are an endless source of fascination.