Cars Are Way Less Colorful Today Than They Were 20 Years Ago
8th June 2024
Take a look at the average corporate car park and it will look like a still from a black-and-white movie. The vast majority of cars sold in the United States continue to be grayscale colors: black, white, gray, and silver—and it’s getting worse. According to data from iSeeCars, there’s been a 20% increase in grayscale cars over the past 20 years.
In 2004, grayscale cars made up 60.3% of the new car market, which is an understandable number. Grayscale colors are simple, widely liked, and look good on most cars. However, in 2023, that number jumped to a staggering 80%. And, according to iSeeCars, automakers offer the same number of different colors now as they did in 2004, with an average of 6.7 non-grayscale colors. So it isn’t that automakers are afraid of interesting colors. Customers just don’t seem to want them.