Car Dealers Will Decide America’s Future
28th March 2024
Ohio Republicans have a new candidate for US Senator: Bernie Moreno, who was endorsed by Donald Trump over establishment-backed Matt Dolan. With Moreno’s victory in last week’s hotly contested primary, the party’s MAGA faction has further entrenched its hold on this pivotal Midwestern state, with its large share of factory towns and labour voters. And should Moreno prevail over the Democratic incumbent Sherrod Brown in November, he would go on to join Ohio’s sitting Junior Senator J.D. Vance, probably the most intellectually sophisticated champion of America First nationalism in Congress.
Such a pairing would make for a politically fertile synthesis: while Vance built his electoral brand on his working-class roots, Moreno has advertised himself with a more traditional set of Republican credentials — namely those of a small businessman or, to be more precise, a car dealership owner.
Between these two poles, the outline of a post-realignment GOP may be sketched. Where the Reagan coalition of the Eighties united Wall Street with Main Street business (with some working class defectors), the emergent Trump coalition of the 2020s and beyond will be different. Because of the exodus of the corporate and college-educated segments of America to the Democrats, it will most likely be composed of a more solid pool of working-class voters allied with the petit-bourgeois class of the red-state and hinterland regions, sometimes known as the “American gentry” and stereotypically represented as rock-ribbed conservative car dealers, like Moreno. Yet while much ink has been spilled trying to understand the mindset of the MAGA working class (Vance’s 2016 bestseller Hillbilly Elegy was about precisely the kind of people who would go on to vote for Trump), comparatively little attention has been paid to the Bernie Morenos of America.