Sharpie, Costco, Honda: New Survey Reveals Most Shrink-flation Resistant Brands
12th February 2024
Shrinkflation is an economic phenomenon where the size or quantity of a product is reduced by manufacturers while the price remains the same, effectively increasing the price per unit without an apparent increase in the sticker price.
And as the fight against inflation in the U.S. continues to be center stage – with consumers getting more and more agitated with higher prices – manufacturers are doing anything they can to try and keep prices steady. This includes offering less product for the same price.
USA Today looked at this in a new report wherein they asked customers which brands they trusted the most to swindle them out of their purchasing power the least. In November 2023, the report “surveyed 1,251 American consumers ages 18 to 58, asking about their experiences buying products from more than 100 high-profile brands.”