The Emotive State
6th November 2023
ZMan sums it up.
There has always been a circular logic to wartime propaganda, going back to the Greeks. The bad guys are bad because they are the enemy, and they are the enemy because they are bad. What makes them bad, of course, is they do things we would never do, and they never do the things that we know good people are supposed to do.
Fast forward to the present and villains are either Hitler or Bull Connor, who have morphed into a Janus like creature that haunts every conflict. The foreign villains are always going to be Hitler, while domestic villains are the generic racist. Saddam Hussein and Osama bin Laden were Hitler, despite the obvious differences, while every white conservative is a fledgling Bull Connor. Donald Trump managed to be both, despite his Zionism and love of black people.
The language of public discourse now sounds like wartime propaganda because we now live in the age of emotivism. The term “emotivism” comes from an early 20th century school of ethics that claimed all ethical sentences are actually expressions of emotional attitude, as in positive or negative. When a speaker says something is good or bad, he is not stating an objective fact, but merely expressing his own emotional attitude toward the object in question.