What Lies Beneath
13th September 2023
ZMan turns over a rock.
Walk into any grocery store in America and the first thing you will experience is a lie. Typically, the produce section is located at the front of the store. There will be piles of fruits and vegetables labeled organic, but as a practical matter there is no such thing. Even if the fruit is grown according to the rules of the organic cult, the suppliers lose track of it long before it reaches the store, so there is no way to know what is organic and what is inorganic.
The stores know this. They put the best-looking stuff on the table marked organic and jack up the price to reinforce the lie. The suppliers know this, and the growers know it too, if you can get them to be honest about it. Everything about that organic tomato you bought is a lie, including your belief that it is better than the other tomato. You reward yourself by accepting the lie. You reward the store for lying to you and the store rewards its suppliers for lying to them. It is liars all the way down.
You have made it a few feet into the store, and you are deluged with lies. Venture further and you are swimming in an ocean of lies. The packaging of food is carefully designed to trick consumers. Tens of billions of dollars have gone into figuring out how to trick people into buying things. Of course, everything about the American diet is a lie perpetrated by the government at the behest of agribusiness. A man from Planet Candor would be horrified by the frozen food section.