The Rise of Unapologetically Partisan News Reporting
9th September 2023
The Huffington Post was envisioned from its inception as a progressive answer to conservative talk radio and various right-leaning voices being amplified by new technology. Most specifically, it was designed as a counterpoint to the Drudge Report, a widely read and highly profitable website with populist sensibilities. The players involved in planning the new venture belonged to a select clique of Hollywood liberals and political activists in Arianna Huffington’s orbit.
Among the cast of characters were film mogul David Geffen, a prodigious Democratic Party donor, along with Democratic political consultants Peter Daou and James Boyce. Jonah Peretti, a 30-year-old marketing whiz kid (and future BuzzFeed founder), was present at HuffPo’s inception, as was Kenneth Lerer, a New York investor who secured most of the money for the new venture.
The least likely member of the core group was Andrew Breitbart, a creative and energetic conservative blogger in his mid-30s who had worked on the Drudge Report himself. Although he passed muster with the group because he was relatively liberal on social issues, Breitbart’s real connection to the enterprise was that he had known Arianna Huffington since the 1990s — when she was still an outspoken conservative. The most charismatic collaborator, of course, was the eponymous founder herself.