When Did the Word Negro Become Taboo?
13th January 2010
It started its decline in 1966 and was totally uncouth by the mid-1980s. The turning point came when Stokely Carmichael coined the phrase black power at a 1966 rally in Mississippi. Until then, Negro was how most black Americans described themselves. But in Carmichael’s speeches and in his landmark 1967 book, Black Power: The Politics of Liberation in America, he persuasively argued that the term implied black inferiority. Among black activists, Negro soon became shorthand for a member of the establishment. Prominent black publications like Ebony switched from Negro to black at the end of the decade, and the masses soon followed. According to a 1968 Newsweek poll, more than two-thirds of black Americans still preferred Negro, but black had become the majority preference by 1974. Both the Associated Press and the New York Times abandoned Negro in the 1970s, and by the mid-1980s, even the most hidebound institutions, like the U.S. Supreme Court, had largely stopped using Negro.