Tablet thoughts
1st January 2010
When considering revolutionary new products, we can not simply compare them with existing products, but must instead compare them with the products that don’t yet exist, but should. For example, the PC was more than just an expensive, hard-to-use typewriter — it was a whole new thing that just happened to have some typewriter features. Obviously this comparison is much more difficult than the “count the checkboxes” approach that we like to use when evaluating the “better mousetrap”, but it’s critical if we’re going to understand or create anything truly new.