The Next Time Wikipedia Asks for a Donation, Ignore It
12th October 2022
These banner ads have become very lucrative for the NGO that collects the money — the Wikimedia Foundation, a non-profit based in San Francisco. Every year the NGO responsible for the fundraising adds tens of millions of dollars to its war chest. After a decade of professional fund-raising, it has now amassed $400 million of cash as of March. It created an endowment, managed by the Tides Foundation, which now holds well over $100 million of that. The Foundation wanted to hit that figure in ten years, but found it had sailed past it in just five. In 2021, the appeals raised a total of $162 million, a 50% year-on-year increase. Yet the running costs of Wikipedia are a tiny fraction of the amount raised each year.