‘I’d rather eat an actual burger’: Why Plant-Based Meat’s Sizzle Fizzled in the US
24th September 2022
Getting meat eaters in the US to adopt plant-based alternatives has proven a challenge. Beyond Meat, which produces a variety of plant-based products, including imitations of ground beef, burgers, sausages, meatballs and jerky, has had a rough 12 months, with its stock dipping nearly 70%.
Multiple chains that partnered with the company, including McDonald’s, have quietly ended trial launches. In August, the company laid off 4% of its workforce after a slowdown in sales growth. Last week, its chief operating officer was reportedly arrested for biting another man on the nose during a road rage confrontation.
Virtue-signalling stops where the epiglottis begins.
Ask yourself why nobody ever tries to make fake plant food out of meat.