Narrative Investment
28th July 2022
ZMan does the economy.
We may be seeing one of the terrible side effects of narrative politics. This is the belief that a good story often repeated can change reality. Elites have come to believe that saying it makes it real. This is why they invest so heavily in creating narratives and having them repeated by their media organs. Everything is about messaging rather than objective measures. Team Biden is now selling the story that gas prices are falling at historic rates, despite record high gas prices.
In a world where the people in charge are sure that all they have to do is create a really good story and that story will become true, there is no reason for them to ever reconsider the narrative. Once they commit, they are committed. This means anyone questioning the narrative is an enemy. Public policy ceases to be about trade-offs and is instead about the friend-enemy distinction. Friends repeat the narrative and enemies question the narrative.