Panned Parenthood
8th July 2022
Planned Parenthood is the greatest branding triumph in the modern world. When I was growing up as a pro-choice, proto-feminist teen, I would argue with my conservative, pro-life mother about Planned Parenthood. Based on its name alone, I considered it a force for good in the world. “What’s wrong with planning parenthood, Mom? They’re just trying to help people plan. Isn’t planning a good thing?”
The original plan for Planned Parenthood was Margaret Sanger’s, and her plan was to have fewer black babies born. That plan certainly worked, after a fashion.