Design: It’s All About Alarm Clocks
25th September 2007
Read it. Jeremy Wagstaff is one of the few people who actually thinks about technology rather than just looking at it.
Actually what I suspect happens in companies is that they just ignore the user entirely. This is partly because technical products are built (and much of them designed) by programmers and engineers. I hate to generalize, but these people thrive on complexity, not on usability. For them creating and mastering the opaque is an achievement, not a symptom of failure.
And there’s an Eternal Truth you can take to the bank — which will probably be closed.