How the Obamas Took Spotify for a Ride
21st April 2022
When Spotify in 2019 signed a roughly $25 million deal with Barack and Michelle Obama to produce podcasts, the media hailed the move as a triumph in the audio streaming service’s quest to become “the world’s No. 1 audio platform.” Now, three years later, Spotify wants nothing to do with the former first couple.
As the Obamas’ contract with Spotify comes to an end and the couple solicits bids for a new deal, Spotify is not looking to renew the partnership, Bloomberg reported Wednesday. The company reportedly felt it got the raw end of the big money deal, as the Obamas were less than motivated to appear in person on the platform’s podcasts.