Walgreens Replaced Some Fridge Doors With Screens. And Some Shoppers Absolutely Hate It.
13th March 2022
Walgreens and other retailers have swapped out the clear fridge and freezer doors at thousands of stores, instead adding opaque doors with iPad-like screens showing what’s inside. Some customers really, really aren’t into it.
The screens, which were developed by the startup Cooler Screens, use a system of motion sensors and cameras to display what’s inside the doors — as well as product information, prices, deals and, most appealing to brands, paid advertisements. The tech provides stores with an additional revenue stream and a way to modernize the shopping experience.
But for customers who just want to peek into the freezer and grab their ice cream, Walgreens risks angering them by solving a problem that shoppers didn’t know existed.
“If it ain’t broke, don’t fix it” is not a progressive value.