Please Make a Dumb Car
31st January 2022
Today’s cars are dumb where they should be smart, and smart where they should be dumb. Enough already. Make a car that’s pretty much all dumb and watch it sell — because what automakers are giving people is so bad, they’ll pay more to have less of it.
Cars now are like budget smartphones with wheels: loaded with bloatware, unintuitive and slow to operate. Carmakers have always struggled with user interfaces, but until recently the biggest problem we had was “too many knobs.” How I long for those days!
The proliferation of touchscreens and LCDs has made every car feel like a karaoke booth. Animations show reclaimed energy from braking, the speedometer changes color as you approach the limit, the fan speed and direction is under three menus. And besides being non-functional, these interfaces are even ugly! The type, the layouts, and animations scream “designed by committee and approved by someone who doesn’t have to use it.”