Woke Dawn
25th January 2022
ZMan does the culture.
A popular bit of wish-casting among conventional conservatives has been the line “Go Woke, go broke”. This is the unfounded belief that the companies embracing the latest cultural Marxist fads are being punished by the marketplace. It has become a Pavlovian chant among the sorts of people who comment at sites like Breitbart, whenever they do a story on a major brand jumping on the identity train. The fact that no one has gone broke does not seem to register with them.
This is why Hollywood, which should be the most sensitive to the marketplace, proudly embraces the latest cultural Marxist fads. Contrary to the claims in this post at the Daily Mail, Hollywood knows they have no fears of going broke. They have been siding with the cultural commissars since the dawn of the mass media age. Watch an old Chaplin film and his communism jumps out, even without sound. Watch a film like the Manchurian Candidate and the politics are plain.