Denim Is A Dirty Business, But Biotech Bacteria Are Cleaning It Up
31st December 2021
Jeans are arguably the most popular and versatile fashion item. They can be dressed up or dressed down, and they’re in style for years and years. And the more worn they get, the better they look.
But look deeper, and you’ll find hidden environmental consequences — like toxic chemicals, hazardous waste, and excessive water consumption. Even the indigo dye is problematic because it is derived from petroleum. But a new startup, Huue, has a solution. They are cultivating bacteria that generate the same iconic blue, without the need for hazardous chemicals.
I think the Cistercians had the right idea.