When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest
18th July 2021
News reports now recognize the challenges of vaccinating an entire population, but the sophistication of the current collective vaccine-promotion strategies have evolved more slowly and focus on alleviating vaccine anxieties related to efficacy and safety.2 However, for much of the estimated 39% of the US population currently not vaccinated or reportedly not planning to receive the vaccine as soon as possible,3 vaccine apathy rather than true hesitancy may be an important major concern, and addressing apathy necessitates an entirely different communication approach than addressing hesitancy.
I have an idea: Let’s discuss, not hesitancy, not apathy, but aversion. That would be a change.