The Pressure Cooker
5th May 2021
ZMan looks at the economy.
Inflation is one of those things that everyone feels. Even if you are a rich guy, you notice that steak is more expensive. The money is meaningless to you, but the price hike does not go unnoticed. Poor people, of course, feel it straight away. As a result, everyone starts to notice things in the market, like the shrinkflation, for example. A pint of ice cream is 14-ounces now. The potato chip bag is much larger, but there are fewer chips inside the bag. This stuff gets more obvious in bad times.
The thing is, prices going up because of demand or shortages is an honest result that people may not like, but they can accept. Changing the shape of containers to make it look bigger, but reducing the contents is dishonest. It is a fraud. Inflation will bring new scrutiny to this practice that has become common. This sort of institutional fraud is everywhere, but it has gone unnoticed for decades. With inflation, people will start noticing and they will not like it.