Paid in Full
26th April 2021
Everything is content. We all “pray in swear words,” to borrow Barlow’s phrase, and emerging forms of art are conspicuously products, characterized by their sale prices and ownership status as much as aesthetic merit. Free or not, content is still a commodity, inherently shaped by the platforms that circulate it and responsive to their incentives, monetary or otherwise. Rather than overthrowing the corporate entertainment industry, the internet has led us to internalize that industry’s logic, precipitating what is often called the “creator economy.” A host of intermediaries providing payment management systems, distribution infrastructure, marketing support, and systematized artificial scarcity are emerging to help individuals commodify and monetize more of their online presence. Intellectual property hasn’t faded away; instead it has become even more embedded in the fabric of the internet.