‘Spy pixels in emails have become endemic’
25th February 2021
Emails pixels can be used to log:
- if and when an email is opened
- how many times it is opened
- what device or devices are involved
- the user’s rough physical location, deduced from their internet protocol (IP) address – in some cases making it possible to see the street the recipient is on
This information can then be used to determine the impact of a specific email campaign, as well as to feed into more detailed customer profiles.