How Not To Be a Press Secretary
7th February 2021
“How To” books are a dime a dozen and cover every imaginable topic, or so it seems. But one might think another genre would also be popular, even important: “How Not To” publications. That advice can often prove more valuable. It can at least help one avoid missteps.
Take the role of White House Press Secretary, filled since January 20th by former Obama Administration Communications Director Jennifer Psaki. I’ve never seen so many rookie mistakes in a spokesperson in a relatively short time, even while granting her some grace for being “in the arena” in one of the toughest White House jobs, even while performing before a friendly, even fawning audience.