The WEIRDest People in the World—A Review
8th September 2020
A decade ago, researcher and scholar Joseph Henrich, together with psychologists Steven Heine and Ara Norenzayan, published a landmark paper in Behavioral and Brain Sciences titled, “The weirdest people in the world?”1 No, the target of the label “weird” were not the Araweté horticulturalists of lowland South America, where mothers-to-be seek sex with multiple men in the belief that semen from multiple fathers is needed to form the fetus.2 Nor were they the M?ori of New Zealand, who have been known to collect and preserve the heads of enemy chiefs they killed in battle as trophies of war, (the mokomokai.) The target of the weird label was Western people. More specifically, Western, Educated, Industrialized, Rich, and Democratic, or WEIRD.
WEIRD was not meant as a pejorative, but as an apt description of this group of psychologically peculiar people, who are distinct from the majority of humanity both now and throughout human history.