A Beat-Sweetener Sampler
9th April 2009
This is the season of the beat-sweetener. A beat-sweetener (some prefer the term source-greaser) is a gratuitously flattering profile that a reporter writes about a government official in the hope that it will encourage (or, at the very least, not impede) that reporter’s access to the official in question. Newspapers and magazines have been full of them, and even the uninitiated may feel they’ve been reading a lot of dull profiles lately without knowing exactly why. My advice is to adopt a defensive-reader posture and treat all profiles of Obama’s new team as guilty until proven innocent. If you encounter emollient rhetoric in the first five paragraphs, skip the rest and move on. A beat-sweetener is a meal prepared for someone other than yourself, and there’s no reason you should waste precious time ingesting it.
The smell must be getting pretty bad when a Democrat administration — and its publicity arm, the dinosaur media — are being criticized in Slate, mouthpiece of the Chattering Classes.