Can The Right Build on Trump’s Social Media Success? One Nonprofit Is Betting on It
25th February 2020
Despite Trump’s hard-hitting domination in the media, most other Republican politicians haven’t yet been able to replicate the success. Capitol Hill hasn’t had a focus on digital communication, which is essential to winning the culture war online. Democrats have the assistance of leftist “Big-Tech” giants in Silicon Valley such as Facebook, Twitter, and Google. This has been a huge problem facing conservative messaging, but the CPI, a nonprofit organization, has a plan to help republicans succeed in the digital arena.
Trump realizes that, in the modern world, the President is not just a politician but also a performer, like the British monarch, and that his performance can help or hurt his agenda.
“The conservative movement needs highly-trained communication professionals now more than ever. The messaging battle begins and ends online: where news breaks, opinions are formed, and ideas go viral. Getting digital right is a seminal part of an effective communications strategy.”
Exactly right.