Corporate Buzzwords Are How Workers Pretend to Be Adults
21st February 2020
Someone at The Atlantic is fed up.
If there’s anything corporate America has a knack for, it’s inventing new, positive words that polish up old, negative ones. Silicon Valley has recast the chaotic-sounding “break things” and “disruption” as good things. An anxious cash grab is now a “monetization strategy,” and if you mess up and need to start over, just call it a “pivot” and press on. It’s the Uber for BS, you might say.
If there’s anything that proglodyte journos have a knack for, it’s hating on what other people do that they don’t like.